Speed-to-lead

Call new leads back in seconds, not hours

The short answer

FirstVoice's speed-to-lead add-on calls new leads from Facebook Lead Ads, website forms and Google Ads lead forms typically within 60 seconds, during the calling hours you set. It qualifies them, books them in and sends you a summary. From $297 a month on the Growth and Scale plans.

Last updated 16 September 2026

Why speed matters

The first business to call usually wins the job.

People who fill in a form are often contacting several businesses at once. Calling back while they're still thinking about it gives you the best chance of booking them.

1
A lead comes in
Someone fills in your Facebook Lead Ad, website form or Google Ads lead form.
2
FirstVoice calls them
The lead gets a call typically within 60 seconds, measured from when it reaches FirstVoice, during your calling hours.
3
It introduces itself honestly
It's set up to name your business and say it's an AI assistant calling about their enquiry. A recording notice can be added to the opening line.
4
It qualifies and books
It asks your qualifying questions and books a time that suits, or takes a detailed message.
5
You get the summary
The lead gets a text confirmation. You get a summary, transcript and recording.

Results

Speed-to-lead for one of New Zealand's largest solar companies

SolarNationwide

366 appointments booked for solar advisors

For one of New Zealand's largest solar companies, we called 1,290 new leads within 60 seconds of them enquiring during calling hours, reached 6 in 10 for a real conversation, and booked more than 1 in 4 into an advisor's calendar.

new leads called: 1,290
reached for a conversation: 60%
appointments booked: 366

Its AI receptionist also answered 119 inbound calls, 41% of them outside business hours (November 2025 to January 2026).

Outbound lead calls, September 2025 to January 2026

Figures from our own call records. Business hours are 8am to 5pm, Monday to Friday, NZ time. Appointments are counted only where the booking system confirmed the booking. Client names are withheld.

Calling hours

Fast, but never at 10pm.

Default window: Monday to Friday 8am–8pm, Saturday 9am–5pm
Sundays and public holidays are off by default
You can narrow the window, but we never call outside 8am–9pm
After-hours leads get an instant text, then a call when the window opens

Consent built in

Done properly, from the form to the call.

We give you consent wording for your forms and Facebook Lead Ads
Every call names your business and says it's an AI assistant
Every text includes your business name and a working STOP option
We don't auto-call competition entries or free-download leads

Example form consent

“I agree to be contacted by phone and text about this enquiry, including by an automated AI assistant, and I understand calls may be recorded.”

Hear it

A roofing lead, called back and booked.

A homeowner fills in a Facebook lead form about their roof. FirstVoice calls them back and books an inspection.

Roofing lead callback

0:002:04

FAQ

Questions about speed-to-lead.

How fast does FirstVoice call new leads?

New leads get a call typically within 60 seconds, measured from when the lead reaches FirstVoice. Facebook and other platforms can take a few minutes to send a lead through, which is outside our control.

Which lead sources work?

Facebook Lead Ads, website forms and Google Ads lead forms, plus any system that can send a lead instantly by webhook. Lead marketplaces that only release contact details after you accept a job can't be called instantly.

What happens with leads that come in at night?

They get an instant text letting them know you'll call, and FirstVoice calls them when your calling window opens. It doesn't call people late at night.

What if the lead doesn't answer?

FirstVoice follows up with a text and retries a limited number of times, based on rules we agree with you. It won't keep ringing someone who doesn't want to be called.

Is it legal to call leads automatically in New Zealand?

Calling someone who has just asked to be contacted about your service is generally treated as invited contact, but consent wording, calling hours, honest AI disclosure and opt-outs all matter. We build those in. This is general information, not legal advice.

How much does speed-to-lead cost?

It's an add-on from $297 a month on the Growth and Scale plans.

Stop letting new leads go cold.

Book a call and we'll show you how speed-to-lead would work with your ads and forms.

Book a free demo Or call 09 888 5159

From $297 a month · Setup included · Month-to-month · 7-day free trial